By the end of the year, a special day for all shopping malls - "Black Friday" has begun. This is one of the best examples of marketing tricks. Big discounts encourage people to buy even things they don't need - they not only increase sales in the store. What other methods do marketers use to deceive us?
Pleasant music, expensive perfumes and coffee aromas, aesthetic interior ... Shopping in such an atmosphere is a great feeling and gives you the freedom to buy what you need right now.
Marketers know this and resort to various tricks to increase sales. Let's talk about some of them.
1. CHOOSE MUSIC
Loud music is often played in the corridors of shopping malls. But as soon as he enters the store, he becomes calm and melodious. We don't even notice how long we have been in the store with the steam of pleasant music, or even how we have taken away the things we don't need.
In addition, this type of music has a calming effect on the brain. Slow melodies reduce our alertness, which forces us to spend more money on impulsive purchases.
2. LACK OF WINDOWS AND CLOCKS
The visitor loses the sense of time and space and is completely devoted to shopping. This trick is also used in casinos.
3. MULTIPLE MIRRORS AND CORRECT LIGHTING
Some marketers believe that people are natural narcissists, that is, the more they see themselves in the mirror, the better their mood.
In addition, with the right lighting, we can look beautiful and tall in the mirror. And, admiring the reflection, we want to please ourselves with new clothes, new sales.
4. REMOTE LOCATION OF CASHES
Most often, the cash registers in the shops are located at the end of the hall. In this regard, the buyer prefers to first see all the offered goods, and only then go to pay.
Few people want to spend time and effort without buying anything. That's why some hypermarkets are located outside the city - people think that after a long trip you need to buy a lot so as not to waste time.
5. "QUEST" CRITICAL WAY
Because the cash registers are far away, you have to go through a whole maze of passages, sections and halls to get to them. This is especially true for different furniture and construction hypermarkets, but the same principle works in ordinary shopping centers. Along the way, such as a maze, the buyer not only waits in vain, but also pays attention to the details of the store.
6. POSITION OF THE SAME GOODS IN THE SAME PLACES
Have you noticed that at the beginning of the hall, then in the middle, and then at the checkout, any product reappears? When you "meet" him for the third or fourth time, you will definitely have an idea: "Maybe I should buy? .. ». Obviously, this idea is not in vain.
7. SMALL CASHES
So we arrived at the box office, where we usually had to wait our turn. At this time, many people begin to analyze the need to buy - it is at the checkout that most of us give up things that seem insignificant.
To prevent the buyer from refusing to buy on their own, the cash registers are too small and inconvenient to move. As a result, there is virtually no way to return what you don't need.
8. ARTIFICIAL DEMAND
Sometimes marketers use this method as well. Not everyone who is in demand or who buys a product puts it on display. Thus a dispute arises. Then sellers start offering other similar products instead. We don't notice the big difference, we don't notice how we bought it again.
9. MANY CAFES
We don't think about long shopping when we are tired or hungry. We plan to return home as soon as possible. But many food courts do not allow such thinking! Thanks to them, we can relax and unwind without leaving the mall. However, you will have to return to the store immediately, as the availability of the most convenient, fast food on the food courts is not free.
10. POLITICAL SELLERS
We really want to attract attention thanks to experienced, polite and bright sellers. Their advice really creates a favorable atmosphere. At times, we may be tempted to take the wrong course.
Unaware of these tricks, we often succumb to temptations and become victims of inappropriate trade. We are sure that it will not be easy to deceive you now!
National portal "Adyrna"
